Apple

The new 11-inch iPad Pro features an advanced Liquid Retina display that goes edge to edge. Face ID, so you can securely unlock iPad Pro, log in to apps, and pay with just a glance. The A12X Bionic chip is faster than many PC laptops and easily runs pro apps. All-day battery life. Wi-Fi and Gigabit-class LTE. Over a million apps available on the App Store, including augmented reality experiences. And the new Apple Pencil and Smart Keyboard Folio help you be even more creative and productive. It will make you rethink what iPad is capable of – and what a computer is capable of.

The moment you use iPhone 6s, you know you’ve never felt anything like it. With just a single press, 3D Touch lets you do more than ever. Live Photos brings your memories to life in a powerfully vivid way. And that’s just the beginning. Take a deeper look at iPhone 6s, and you’ll find innovation on every level. The seamless design is made from a new alloy of 7000 series aluminum. The 4.7-inch and 5.5-inch Retina HD displays are constructed with the strongest cover glass used in any smartphone. The world’s most advanced mobile operating system gets major enhancements to an already great set of built-in apps, a smarter Siri and search, and much more.

iPhone 7 Plus features Dual 12MP cameras for high-resolution zoom and an ƒ/1.8 aperture for great low-light photos and 4K video. Optical image stabilization. A 5.5-inch Retina HD display with wide color and 3D Touch. An A10 Fusion chip for up to 2x faster performance than iPhone 6. Touch ID. Faster LTE. The longest battery life in an iPhone. Immersive stereo sound, splash and water resistant, and iOS 10.

iPhone 8 is a new generation of iPhone. Designed with most durable glass and a stronger aerospace grade aluminum band. Charges wirelessly. Resists water and dust. 4.7-inch Retina HD display with True Tone. The 12MP camera comes with a new sensor and advanced image signal processor. Powered by A11 Bionic, a most powerful smartphone chip. Supports augmented reality experiences in games and apps. With iPhone 8, intelligence has never looked better.

iPhone 8 is a new generation of iPhone. Designed with most durable glass and a stronger aerospace grade aluminum band. Charges wirelessly. Resists water and dust. 4.7-inch Retina HD display with True Tone. The 12MP camera comes with a new sensor and advanced image signal processor. Powered by A11 Bionic, a most powerful smartphone chip. Supports augmented reality experiences in games and apps. With iPhone 8, intelligence has never looked better.

Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, we started with a beloved design, then reinvented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.

iPhone X features an all-screen design with a 5.8″ Super Retina HD display with HDR and True Tone. Designed with durable glass and a surgical-grade stainless steel band. Charges wirelessly. Resists water and dust. 12.0MP dual cameras with dual optical image stabilization for great low-light photos. TrueDepth camera with Portrait selfies and new Portrait Lighting. Face ID lets you unlock and use Apple Pay with just a glance. Powered by A11 Bionic, the powerful and smart chip. Supports augmented reality experiences in games and apps. With iPhone X, the next era of iPhone has began.

iPhone X features an all-screen design with a 5.8″ Super Retina HD display with HDR and True Tone. Designed with durable glass and a surgical-grade stainless steel band. Charges wirelessly. Resists water and dust. 12.0MP dual cameras with dual optical image stabilization for great low-light photos. TrueDepth camera with Portrait selfies and new Portrait Lighting. Face ID lets you unlock and use Apple Pay with just a glance. Powered by A11 Bionic, the powerful and smart chip. Supports augmented reality experiences in games and apps. With iPhone X, the next era of iPhone has began.

iPhone XR features the most advanced LCD in a smartphone – a 6.1-inch Liquid Retina display with industry-leading color accuracy and an innovative backlight design that allows the screen to stretch into the corners. Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP camera system with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance. And iOS 12 – the most advanced mobile operating system in the world – with powerful new tools that make iPhone more personal than ever.

iPhone XR features the most advanced LCD in a smartphone – a 6.1-inch Liquid Retina display with industry-leading color accuracy and an innovative backlight design that allows the screen to stretch into the corners. Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP camera system with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance. And iOS 12 – the most advanced mobile operating system in the world – with powerful new tools that make iPhone more personal than ever.

The new MacBook Pro is razor-thin, featherlight, and now even faster and more powerful than before. It has the brightest, most colorful Mac notebook display. And it features up to 10 hours of battery life. It’s a notebook built for the work you do every day. Ready to go anywhere a great idea takes you.

The new MacBook Pro is razor-thin, featherlight, and now even faster and more powerful than before. It has the brightest, most colorful Mac notebook display. And it features up to 10 hours of battery life. It’s a notebook built for the work you do every day. Ready to go anywhere a great idea takes you.

Track your runs with GPS and altimeter. Pair your watch wirelessly with compatible gym equipment. Apple Watch Nike+ is swimproof so you can take a post-run dip in the pool. And built-in cellular lets you stream your favorite music and get phone calls, messages, and notifications — even when you don’t have your phone. There are new Nike watch faces and bands: The Nike Sport Band with compression-molded perforations for breathability and the Nike Sport Loop is woven with a special reflective thread.

Fundamentally redesigned and reengineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls, and send messages. Listen to Apple Music and Apple Podcasts. And use Siri in all-new ways. Apple Watch Series 4 lets you do it all right from your wrist.